The Problem
In 2016 Jumpstart Automotive Media underwent a rebranding process. Jumpstart had an outdated corporate logo. My team took on the development project.
Our task: To create a new identity that would align us in the competitive set a business leader in the worlds of technology and automotive advertising. Full case study here: (PDF Download)
The Solution
Addressing the older version of the Jumpstart logo that felt dated and disassociated to both the tech and automotive industries, we took an approach to a direction that is more aligned to these. By first doing a survey of our competitors and then creating mood boards, and then identifying a clear direction, we were able to move forward with design exploration.
The Result
With a very light nod to the original identity, the updated mark took form as a logo with more structure and weight. This allows Jumpstart to lead with a stronger presence and a mark of confidence, ultimately letting competitors know that Jumpstart is a powerful organization among the competitive set.
