The Problem
In 2017 Hearst Publishing launched Hearst Autos- a new business vertical. This business would encompass digital advertising across three tiers while also dealing in auto advertising in their lifestyle brands. The new site needed to communicate this complex business structure clearly and succinctly. My team set out to create on the same platform used for our Jumpstart Automotive Media site, mirror the Jumpstart brand, and introduce new content to create a marketing singular destination that allows viewers to quickly understand Hearst Autos' services and products. hearstautos.com
The Solution
We collaborated with key stakeholders from the Hearst Autos leadership team to identify and categorize content. From there, we wireframed all the new pages and content that needed to be created. Once content was agreed upon and there was sign-off, we executed on visual design.
The Result
The new fully responsive site launched in early 2018, showcasing a fully branded business that clearly and effectively allows viewers to understand the nature of Heart Autos' business, what the product and service offering are, who the leadership team is, and how to engage in business.
