The Problem
In 2016 Jumpstart Automotive Media underwent a rebranding process. Jumpstart had an outdated marketing website that needed to align with the new branding. My team's job was to create a completely new website, up-to-date with responsive functionality, that would allow viewers to see who Jumpstart is, what we offer, and how we do it. jumpstartauto.com
The Solution
We collaborated with key stakeholders from the Jumpstart leadership team to identify new content. From there, we wireframed a completely new site utilizing common best practices for a product that would be up to date with web technology and functionality. Once content was agreed upon and there was sign-off, we executed on visual design.
The Result
The new fully responsive site launched in late 2016, showcasing Jumpstart’s full product line, a press and Insights section allowing viewer’s access to Jumpstart’s revered award winning published auto industry content, a team page highlighting staff & company culture, and more.
