The Problem
In 2018 Jumpstart had it's first annual sales meeting as part of the Hearst Autos business unit. The goal was to create an identity that addressed the challenges of business organization change, while honoring the established strength of the Jumpstart team, and to ultimately inspire all to rise to the new business vision.
The Solution
We decided to break loose of our branding typography and color standards and to lead with a bold visual identity of the phrase 'Outside The Lines'
The Result
At the conference site we projected animations of the logo moving through a sequence of bright, vid colors and produced a suite of conference collateral feature the same branding approach resulting in filling the rooms with with and active animation to set the tone of high energy. The logo itself took form in a typographic execution that was active and played with the literal wording of 'Outside The Lines'
